Etihad Museum Dubai
To create 3x 5-day school holiday camps and 5x educational workshops to bring to life the key themes of the unification of the UAE - right at the location where the seven founding fathers formed the new country in 1971.
Working with Dubai-based Barker Langham Recruitment, we curated and created a full-service, turnkey operation based on the Ministry of Education (MoE)'s curriculums. This included all staff, training, creative and materials - in both Arabic and English.
The first education programme was "Breaking News!" whereby the children step back in time and become the journalists to report on the exciting news that a new country was to be formed.
The first Winter Camp launched in December 2022 which looked at the different aspects of UAE life - before and after unification. This included erecting a full-sized 'Baht al Sha-ar' tent and meeting a falcon!
The education workshops provided so popular, they were adapted for a family audience during school holidays and weekends.
Etihad Museum's promo video on Instagram for Breaking News
To reconnect children with the fabulous array of visitor attractions in Kent post-lockdown.
Working with six high-profile attractions, we created a ”Lesson-in-a box” which contained everything a KS2 teacher needed to deliver a six-week scheme of work. This included all lesson plans, worksheets and accompanying Powerpoint slides (including videos of the client).
These were then sent to schools in a funky, theatrical box with an array of surprises and stimulus to get the children excited about their county and lesson.
The first project was called "Secret Treasures" featuring exciting aspects of the involved attractions (Hever Castle, Chatham Dockyards, Chartwell House, Canterbury Cathedral, Dover Castle and Leeds Castle). The tasks the children had was to use persuasive writing (English) to encourage their peers to visit the attractions.
Such was the success of the first project, we were commissioned to create a second "Lesson-in-a-box" for six more attractions. Under the title "Engineers Assemble", children had to solve engineering problems (STEM), such as a new bear enclosure for Port Lympne and to design and test a catapult for the Royal Engineers Museum. The other involved attractions were Biggin Hill, Jetstream Tours, Kent Mining Museum and Kent Wildlife Trust.
Manchester City Stadium Tours
To create 3x integrated education programmes to boost off-peak visitors.
We created three different education programmes that included pre and post-visit resources and scripts for guides.
Match Report saw the KS2, KS3 & KS4 children recreate the excitement of the media centre by reporting and interviewing the 'man of the match', right where the real professionals do it on match day.
Day in the Life of a Footballer (KS2, 3 &4) focuses on the intricate detail of what a professional football does on a match day (as well as a non-match day), investigating their diet, sleep and hydration routines linked to the Science curriculum.
Stadium as a Business (KS3 and KS4) explores some specific revenue streams, roles, and careers at the stadium, showing the many commercial aspects that operate alongside the big match.
We also handled all the design of the education resources.
London sightseeing company Golden Tours wanted to boost off-peak visitor numbers with a new product to a different market, in addition to increasing their brand awareness. As they had not directly targeted schools before, they needed a programme which could quickly launch their credentials, get the word out and start to see a return on investment.
We applied the National Curriculum’s requirements for Shakespeare teaching and learning and married it with the vast array of sights, stories and the history of London to create a multi-sensory Shakespearean tour of London.
We collaborated with Shakespeare’s Birthplace Trust, who run ‘Shakespeare Week’, which enabled us to join the PR and marketing opportunities from an established and recognised national campaign.
We developed the content for Key Stage 2 and 3 by looking at the subject links within the National Curriculum and created a programme for English and History. Golden Tours offered their new bus, which had video screens installed, so we could really be creative to excite and inspire the pupils.
SEA LIFE Centre
To create 4 curriculum-enrichment sessions to complement their “Secrets of the Sea” themed education programme for Primary Schools. It needed to be adaptable to work across the 12 UK SEA LIFE Centres and Seal Sanctuaries and the varying animals and wildlife each contain.
The 4 cross-curricular, interactive sessions for Key Stages 1 & 2 encompassed key learning objectives from the Science, Geography, English and Art & Design National Curriculum. These were designed in a unique way so that the core programme worked hand-in-hand with the animals and layout of the different centres around the country.
For each of these one-hour, on-site programmes we provided learning outcomes, curriculum-linked activities and worksheets, interactive content and staff scripts to use. They made use of the space, displays and artefacts that make visiting a SEA LIFE Centre and Seal Sanctuary so different to learning in the classroom.
The four programmes designed were:
Home Sweet Home - Discovering how a multitude of animals call the sea their home, and how their habitats create conditions for them to live.
Creative Camouflage – Understanding the necessity of camouflage and what sea creatures do to hide.
SEA LIFE Secret Mission - Pupils will transform into SEA LIFE Detectives to find out the most amazing secrets of the sea.
Survival of the Deep – Learning about predators and prey, and the food chain, in the oceans.
To support the new post-lockdown Churchill Exhibition with a complementary education workshop.
Further commissioned to create two new education programmes for other areas of Blenheim's grounds.
Transforming an old classroom into an MI5 bunker filled with cyphers, riddles and clues, we created a highly immersive and entertaining History and English lesson where pupils become detectives to crack the clues as they work out who Winston Churchill was, understand why he was famous and explore the power of his rhetoric.
Thereafter, we created an interactive and hands-on Maths, Arts & Technology lesson and Geography trail.
"We received a lot of support pre and post implementation and the content designed not only fits within our brand guidelines but also with the national curriculum meaning we can offer something to suit all schools at SEA LIFE and the sanctuaries through enrichment sessions and SEA LIFE Safari. Working with Dominic was a great experience.”
Cheska Bennett, Head of Marketing - Midway UK & Ireland, Merlin Entertainments
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